Question: You are a sales representative for SunFun, Inc., a distributor of swimming pool and spa maintenance equipment and related supplies, located in Phoenix, Arizona. You

You are a sales representative for SunFun, Inc., a distributor of swimming pool and spa maintenance equipment and related supplies, located in Phoenix, Arizona. You are responsible for calling on a variety of accounts throughout the southwestern United States, many of which are independently owned pool and spa supplies retailers, often in small to medium sized towns and cities.Current SituationYou recently scheduled a meeting with Juan Rodriguez, owner of Premier Pool & Spa, an independent pool and spa retailer located in Las Cruces, New Mexico. Juan contacted you after finding your company on the internet. He is in the process of evaluating several suppliers for his soon-to-be-opened store.Before meeting with Juan, you decided to prepare a series of questions to ask Juan to identify his situational, functional, social, psychological, and knowledge needs. When meeting with Juan you want to ask him several questions so that you can fully understand his needs and then demonstrate to him how you and your company can best satisfy those needs.

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