Question: You are a supply manager at a large U . S . bank and you are responsible for buying marketing and creative services ( advertising

You are a supply manager at a large U.S. bank and you are responsible for buying marketing and creative services (advertising, etc.). The marketing services category represents a substantial amount of procurement spend and the suppliers that compete in this industry tend to have very different capabilities. Consider the Kraljic matrix and classify this purchase.
Group of answer choices
Leverage item.
Bottleneck item.
Strategic item.
Non-critical item.
None of these are the appropriate classification for this component.

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