Question: You are a supply manager at a large U . S . bank and you are responsible for buying marketing nd creative services ( advertising

You are a supply manager at a large U.S. bank and you are responsible for buying marketing nd creative services (advertising, etc.). The marketing services category represents a ubstantial amount of procurement spend and the suppliers that compete in this industry nd to have very different capabilities. Consider the Kraljic matrix and classify this purchase.
Leverage item
Bottleneck item
Strategic item
Non-critical item
You are a supply manager at a large U.S. bank and

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