You are advising Blossom's Honey, a family-owned business based in regional NSW to export into Indonesia. They produce Raw Organic Honey and sell their product domestically through small retailers. The business has been run as a small family operation since 2000. The organization has 3 full-time staff and 4 part-time staff. They have received some unsolicited export orders in the past from Indonesia, which they have fulfilled successfully, thanks to the support of a family friend who is a freight forwarder. The business is now interested in exploring Indonesia as their first potential export market.

4.1 Among the various export modes, including direct modes (e.g., online sale, foreign subsidiaries) and indirect modes (e.g., agents, intermediaries), which one(s) would you recommend Blossom's Honey to use? Why?

4.2 If Blossom's Honey decides to choose a distributor in Indonesia, what are the most effective means of managing the relationship with the local distributor, according to research and expert opinion? Make sure you explain your answer by drawing from the course material.

Answer rating: 100% (QA)

41 For Blossoms Honey to enter the Indonesian market considering its size as a familyowned business and its limited experience in exporting utilizing indirect export modes would be more feasible and l... View the full answer