You are an analyst at Bank of Ireland. You have identified a way in which you can use customer data to inform customers of bank offers and offers from other vendors, based on their credit card spending history. Although it’s Bank of Ireland’s own data, regulators and legislators are becoming increasingly concerned about the way in which certain types of analytics projects can infringe on privacy, individual rights and potentially be in contravention of the GDPR and other legislation. Create a presentation of approximately 5 minutes in which you discuss how Bank of Ireland plans to use this data and the broad implications involved. Discuss the issues below, and imagine you are communicating this presentation to government (regulators and / or legislators) as your primary audience.

Consider:

1. Why you want the data and the resulting benefits to your customer base;

2. How the data can be sourced ethically and securely;

3. How you will keep the data safe from the type of attack on customer data outlined in the article above.

4. How you will use your analytical findings in an ethical way.

Answer rating: 100% (QA)

Introduction Good morning thank you for the opportunity to speak with you today Im an analyst at Bank of Ireland Today Im going to talk about how customer data can be used to inform customers about of... View the full answer