You are an exclusive cellphone distributor; carrying only one specific brand of cellphone you are to cater all models that the manufacturer is offering. After several months of operation comes the month of December which is considered as peak season, in anticipation you made advance orders for sellable models before the peak season starts. You found out after calling the company's Sales Representative that your orders will not be served because there is a shortage of supply for sellable models but you were able to see your competitors selling the models that you were not able to receive.Because of this incident you complain to the manufacturer and proposed that you will terminate your exclusivity agreement. Describe how your actions will affect the channel efficiency of the manufacturer.