Question: You are an Information Systems expert. You have been tasked by your employer to train junior colleagues. You have to present on marketing concepts. Identify

You are an Information Systems expert. You have been tasked by your employer to train junior colleagues. You have to present on marketing concepts. Identify which of the following is the identification of specific markets to target them with advertising messages?
Group of answer choices
A. Electronic Bill Presentment
B. Market Segmentation
C. Technology-enabled Relationship Management
D. Electronic Retailing

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