You are an information systems expert. You have been tasked by your employer to train junior colleagues. You have to present on marketing concepts. Determine which of the following occurs when an organisation obtains detailed information about a customer$$s behavior, preferences, needs and buying patterns, and uses that information to set prices, negotiate terms, tailor promotions, add product features and otherwise customise its entire relationship with that customer?

Group of answer choices

A$.$ Electronic Bill Presentment

B$.$ Market Segmentation

C$.$ Technology$-$enabled Relationship Management

D$.$ Electronic Retailing