You are an international marketing consultant and have been approached by Tealive in Malaysia to advise them
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Question:
You are an international marketing consultant and have been approached by Tealive in Malaysia to advise them on how to enter a global market which they have targeted. They have asked you to suggest TWO different forms of market entry methods. You are to write a report to the CEO of Tealive on the main factors you think they need to address when going International.
In particular, you must address the following factors: -
- . Appraise the considerations that have to be made when selecting either one of the above market entry methods which suggested.
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