You are asked to develop content for the web-page promoting [promotion; buyer readiness stages/hierarchy of effects - cognitive > emotive > behaviour] an innovative new product [ innovation, adopter] on a crowd-funding website. A brief description of the product [ch 8] is given below:

Lumen is a device and app that measures your metabolism through the breath. With the app, you will receive daily personalized meal plans to help you lose weight and optimize your workouts. You may think you have a fast or slow metabolism, but in fact it changes every day based on the food you eat, the amount you sleep and if you workout. ~ Sustainably lose weight ~ Optimize your workouts ~ iOS & Android compatible ~ Backed by science. >> product value/benefits; positioning / differentiation

The crowd-funding website allows consumers to read about new products, watch videos promoting the products and place advance orders for them. The funds generated from these advance sales will enable the promoters to take the product from the prototype stage into production. It is possible that there will be delays in this process or the product may not get delivered at all and the backers will lose the money that they have paid [financial and performance risks < trust]. Typically, all the information a possible purchaser might need is held on one page (there are no links). The organisation promoting this product is new [ wht kind of risk] and customers will not have heard of it previously. For nearly all customers the product category is new as well. [high intangibility, info asymmetry]

Identify the topics that the page should cover. Using marketing concepts explain why they would be important to help market this offering and state any assumptions you are making.

I have higlighted concepts to be discussed while answering question so provide answer based on this.

Word count is 750