You are assisting the CFO in compiling next year's pro forma financial statements and cash budget. Your firm has five products sold to companies and individuals and is introducing a new product in response to one a competitor introduced last year. You're drafting the sales forecast for the six products. Discuss the following in your initial post:

What are internal $($historical$)$ and external $($competitors$,$ economic factors$)$ factors to consider in the forecast?

How will you produce the most accurate forecast?