Question: You are assisting the CFO in compiling next year's pro forma financial statements and cash budget. Your firm has five products sold to companies and

You are assisting the CFO in compiling next year's pro forma financial statements and cash budget. Your firm has five products sold to companies and individuals and is introducing a new product in response to one a competitor introduced last year. You're drafting the sales forecast for the six products. Discuss the following in your initial post: What are internal (historical) and external (competitors, economic factors) factors to consider in the forecast? How will you produce the most accurate forecast

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