Question: You are being asked to develop a business model for retail chain of grocery stores in India. Make suitable assumptions for the target customer segment

You are being asked to develop a business model for retail chain of grocery stores in India. Make suitable assumptions for the target customer segment and the business strategy for the company. Answer the following questions:

1. What is the business strategy of your company? (Price points served, large or small format, range of products, locations may be near residential area, cities served, etc) What dimensions would you excel in and where would you provide basic minimum performance.

2. For the chosen business strategy, what should be the Supply Chain strategy, as per the uncertainty framework?

3. What should be the stages in the supply chain & mfg. that support the strategy? If the chain would source from local as well as national level manufacturing organizations what will be sourcing strategy?

4. What criteria should govern the decisions to select the locations of various stages of supply chain?

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