Question: You are charged with a task of constructing perceptual maps that compares 6 brands of frozen pizza ( Brands A , B , C ,
You are charged with a task of constructing perceptual maps that compares brands of frozen pizza Brands A B C D E and F A survey was administered to more than respondents in the target market, collecting information on consumers perceptions of the frozen pizzas on four product attributes: nutritional content, price, freshness of ingredients, and easiness of cooking. The survey questions were asked using the following format.
To what degree do the following characteristics describe brand ABCDEF
Attribute insert one: nutritional content, high price, fresh ingredients, easy to cook:
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