Question: You are charged with a task of constructing perceptual maps that compares 6 brands of frozen pizza ( Brands A , B , C ,

You are charged with a task of constructing perceptual maps that compares 6 brands of frozen pizza (Brands A, B, C, D, E, and F). A survey was administered to more than 3000 respondents in the target market, collecting information on consumers perceptions of the 6 frozen pizzas on four product attributes: nutritional content, price, freshness of ingredients, and easiness of cooking. The survey questions were asked using the following format.
To what degree do the following characteristics describe brand A/B/C/D/E/F?
(Attribute- insert one: nutritional content, high price, fresh ingredients, easy to cook):

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