Question: You are considering being a first mover in launching a research and development initiative that has demonstrated preliminary potential. Reflecting on our discussions and criteria
You are considering being a "first mover" in launching a research and development initiative that has demonstrated preliminary potential. Reflecting on our discussions and criteria raised in class, briefly outline the circumstances under which being a first mover would be strategically advantageous, as opposed to adopting a "fast follower" approach where you observe and learn from the early mistakes of competitors.
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