You are creating a research plan and proposal involving a laboratory experimental project on the subject of consumer intuition.* The design should include a series of hypothetical situations, or scenarios designed to elicit intuitive responses rather than rational judgments from subjects. Examples of consumer intuition are consumer purchases with the expectation that they will appreciate a particular product that has specified qualities or characteristics. Information about such qualities or characteristics will be missing in the product information supplied to subjects in an experiment. Therefore, subjects will have to make inferences about the product based on cues that are unrelated to the with the missing information.

Your plan should include a solid literature review of theoretical and empirical research that relates in some fashion to consumer intuition. To assisty you, a number of articles on intuition have been attached to this page forf you to download.Your plan you should amply define the research problem of causes and consequences of consumer intuition.:

O How consumers respond to specific kinds of situations where intuition may be activated.

O How consumers are affected by the brand relationships

O The impact on intuition of the value and significance of an exchange.

O The role of personal predispositions of people in intuitive behaviors.

Identify and develop study constructs, and find available measurement scales in the literature that you will use in your experimental research plan. Develop sample questionnaire items, including these measurement scales. Outline the analytical approach that tests study hypotheses.