you are currently working as a controller for a small retail firm. The company you work for is in the process of digitalizing its customer data, enhance and specifically design marketing campaigns directed towards its target customer. The CEO understands there are two new "V's" that have been added to the original three "V's" but has no clue whether or not they are even important. The CEO is feeling frustrated with the entire project and just sees this as one more reason to delay moving forward. He would like to minimize costs and just does not want to add anymore work on the tech team. Instructions Identify and explain what the additional 2 "v's" are. Critical Thinking: In your opinion can the company reduce project costs by focusing on the original three "v's" only? What is the implication of ignoring the additional two "v's" if there is one? Explain why