You are defining how the brand will evolve in the next 5-10 years as the marketplace makes radical changes.

For starters, you will want to have ownership of several key terms: (a) Information Revolution, (b) Intelligence Revolution, (c) Internet of Things, (d) Big Data, (e) Artificial Intelligence, (f) Augmented Reality, (g) Virtual Reality, (h) robotics, (i) drones, plus a few other terms that help explain how the brand's consumer marketplace is changing. You should plan to define terms used in your manuscript supported with quality references.

Your paper should have two major topic sections:

-The projected changes in the overall global marketplace during the next 5-10 years [NOTE: This is a global view of all marketing for all products world-wide--it does not relate only to your one featured brand]

-How the brand you are featuring could respond to the predicted changes in order to remain a leader in their competitive industry.

The goal is for you to address global-wide changes (not just those that relate to the industry where your brand competes) and propose ways that the brand can leverage the changes to maintain the competitive advantage in the industry.

NOTE: Be sure many items in this report are supported by quality facts from the trusted relevant literature. A few personal views are allowed, but this document cannot be primarily a personal opinion document--provide a good range of facts from a variety of trusted resources and provide an impressive References list.

GRAPHICS. Some of these terms are not well understood and some events that your brand is doing may be creative. This means several graphics will be important.

 

Topic Analysis - Manuscript (suggested subheadings)

Projected Changes - Describes the projected changes in the overall global marketplace during the next 5-10 years.

Brand Responses - Proposes/explains how the brand could respond to the predicted changes in order to remain a leader in their competitive industry.