How successful is Amazon in generating traffic? Address the following questions in your analysis:

• Direct Traffic: How much direct traffic does Amazon receive? Why is it so high? Do you remember seeing banner ads or video ads for Amazon while browsing the internet? What kind of advertising would be successful for Amazon (e.g., what products, if advertised, would drive traffic of good quality and quantity)?

Section 2

How well does Amazon.com drive conversion? Address the following questions in your analysis:

• Conversion Rate: What is it about Amazon and Amazon shoppers that makes their conversion rate so high? Is it something that other retailers could replicate?
• Revenue Generation: Go through the homepage to determine what effectively "pulls" consumers to purchase something.
• Search Traffic: Perform a search and determine how Amazon's suggestions help consumers find the product they are looking for. How does Amazon provide such good suggestions?

Section 3

How well does Amazon maximize revenue? Address the following questions in your analysis:

• Revenue Generation: When going through the purchase process, note the recommendations for accompanying products that Amazon makes. Discuss how Amazon chose those particular products to recommend. Could these recommendations be replicated by other e-commerce websites? How do member reviews affect consumers' choices?