You are developing a "Competitive Advantages" section for the Individual Team project. The second video goes into the Individual Team project. You will develop a similar section for your eventual Team Marketing Paper. What should you attempt to do in'my Individual Team project to develop your Competitive Advantages section?

Conduct a BCG Matrix.

Determine the distinctive competence that you want the brand to have, so that the firm stands out, compared to other firms.

Determine what the brand is good at doing and build ${}_i=1$ it$.$

Examine the mission and values of the firm.

Each of the different alternatives here are important parts of a Competitive Advantages section in my course.