Question: You are doing a study to help you develop a strategy for your brand of vegan candy. You hypothesize that there are interesting differences between
You are doing a study to help you develop a strategy for your brand of vegan candy. You hypothesize that there are interesting differences between Millennial and Gen X consumers when it comes to interest in veganism and you have developed a question that measures "veganism" where higher values represent a greater interest in vegan foods. You test the following hypothesis: H0= average veganism score Millennials - average veganism score Gen X 0 H1= average veganism score Millennials - average veganism score Gen X > 0 Based on your sample data, you reject the null hypothesis. Describe with one or two sentences what this means and how you can use that information for the marketing strategy of the brand
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