You are employed by a U.S.-based business that recently developed and brought to market a handheld Internet device that can outperform existing devices but costs 50% less. You have been assigned the task to recommend a strategy for expansion into South America. Available options are (a) export from the United States, (b) license a South America firm to produce, market, and support the device, or (c) establish an independent subsidiary in South America. There are distinct advantages and disadvantages for each option. Which one would you recommend, and why?