You are executing the Segmentation process for your company Lynn Apparel Inc. Your segment consists of: Men, Women and Children.

Lynn Apparel Inc
Product ->	Casual Shirts	Dresses	Shorts
Segment->	Men	Women	Children
Price per Unit->	$45	$60	$25

 

1. Please provide the missing components below. 
2. How would this help drive profitability for Lynn Apparel Inc? Please explain your thoughts

Lynn Apparel Inc. Market Segments: Segment Performance (thousands)	Men	Women	Children
	Casual Shirts	Dresses	Shorts
Market Demand (units)	70	90	80
Market Share	15%	20%	10%
Unit Volume	??	??	??
Average Net Price per Unit	$                45.00	$             60.00	$                    25.00
Sales Revenue	??	??	??
Percent Margin	60%	50%	40%
Gross Profit	??	??	??
Marketing & Sales Expenses (% Sales)	20%	15%	10%
Marketing & Sales Expenses	??	??	??
Net Marketing Contribution	??	??	??
Marketing ROS	??	??	??
Marketing ROI	??	??	??

Answer rating: 100% (QA)

To complete the missing components and calculate the profitability for Lynn Apparel Inc well need to perform some calculations based on the given information Heres how we can derive the missing values ... View the full answer