You are executing the Segmentation process for your company Lynn Apparel Inc. Your segment consists of: Men, Women and Children.

Lynn Apparel Inc
Product ->	Casual Shirts	Dresses	Shorts
Segment->	Men	Women	Children
Price per Unit->	$45	$60	$25

 

1. Please provide the missing components below. 
2. How would this help drive profitability for Lynn Apparel Inc? Please explain your thoughts

Lynn Apparel Inc. Market Segments: Segment Performance (thousands)	Men	Women	Children
	Casual Shirts	Dresses	Shorts
Market Demand (units)	70	90	80
Market Share	15%	20%	10%
Unit Volume	??	??	??
Average Net Price per Unit	$                45.00	$             60.00	$                    25.00
Sales Revenue	??	??	??
Percent Margin	60%	50%	40%
Gross Profit	??	??	??
Marketing & Sales Expenses (% Sales)	20%	15%	10%
Marketing & Sales Expenses	??	??	??
Net Marketing Contribution	??	??	??
Marketing ROS	??	??	??
Marketing ROI	??	??	??