You are expected to prepare a REPORT on WHY a foreign location is attractive (or unattractive) as a market for a Malaysian business AND to propose the most appropriate market entry strategy to be used by the company in the country. If you consider the country unattractive for the business, what are the risks that the company will face if it enters the country?

5.

Mediviron Clinics

Thailand

1.Study and discuss the chosen countrys ideology, culture (in relation to your chosen business. E.g. if you choose Mediviron Clinics, study the health culture of the country, e.g. whether the people prefer modern medicine or traditional medicine) and economy (particularly but not restricted to inflation rate, income per capita, tax rate and other charges for imported product and/or foreign investors and industry competition).

2.Conclude whether the country that you have chosen is an attractive market for the business.