You are expected to write a REPORT on WHY a foreign location is attractive (or unattractive) as a market for a Malaysian business AND to propose the most appropriate market entry strategy to be used by the company in the country. If you consider the country unattractive for the business, what are the risks that the company will face if it enters the country?

 

To complete the REPORT, you have to do the following: 1. Choose any ONE of the following: No. 1. Product/service/company Makcik Chaperon service by United MakcikTravels.com Kingdom Country PowerCat by Adabi 2. 3. 4. 5. 6. *If you have another business in mind, please discuss it with your instructor. 2. Study and discuss the chosen business (including but not limited to how long it has been in the market, its products/services, target market, profit/revenue, number of workers and branches and customer complaints (if there is any). 3. Study and discuss the chosen country's ideology, culture (in relation to your chosen business. E.g. if you choose Mediviron Clinics, study the health culture of the country, e.g. whether the people prefer modern medicine or traditional medicine) and economy (particularly but not restricted to inflation rate, income per capita, tax rate and other charges for imported product and/or foreign investors and industry competition). 4. Conclude whether the country that you have chosen is an attractive market for the business. 5. If your conclusion (in 4. above) is positive, suggest what can be done by the business (in regards to international strategy, entry strategy, global human resource management, and pricing strategy) to capture the market in the country. 6. If your conclusion (in 4. above) is negative, discuss in detail what are the risks that your chosen business will face if it enters the country and why must the risks be avoided. Mediviron Clinics India New Zealand Canada Thailand Pakistan