You are marketer working for a start-up company that is selling a new brand of coffee that is sourced from a "fair trade" farm in Nicaragua. It has a unique bitter taste, made with premium roasted beans and sells at a $14.99, a $2 to $5 premium to other brands sold in the same grocery store, like Nabob, Starbucks and Folgers. Your target market is male/female ages 28 to 45 who live in urban settings, who are more sophisticated in their food tastes, and enjoy this discovering new tastes and also enjoy cooking and entertaining for their friends. You are building the annual marketing plan and know you need both some digital advertising to communication why your coffee is premium priced to consumers but also some sales promotion tactics as part of your marketing mix to get trial for the new product and support the retailers carrying it. What digital marketing tools and what two sales promotion tools would you use? State them and give points to rationale why for each as well as explaining how you would link these together? 1. Digital Marketing and Advertising; Name two sources and rationalize why? 2. What Two Sales Promotion tools would you use to support the brand and rationalize why