You are Marketing manager for an organisation, an organisation of your choice. You can take your own
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Question:
You are Marketing manager for an organisation, an organisation of your choice. You can take your own organisation and have been asked by the CEO to develop a marketing plan for business. You must do your marketing plan properly. You should very much clear about 4 p’s / 7 P’s and make strategies for it according to priority. Marketing plan also include branding, packaging, labeling, licensing etc.
You will need to produce a report for the senior leadership team that includes the following:
Steps
- About the Company, Vision, Mission
- SWOT Analysis of the Business
- PESTLE Analysis of the Business
- Planning for target Marketing
- Planning for 4p/7p of your Product
- Implementation and Control of Planning
Related Book For
Business and Administrative Communication
ISBN: 978-0073403182
10th edition
Authors: Kitty o. locker, Donna s. kienzler
Posted Date: