Question: You are most likely to use brainstorming during which step of the six-step approach to market segmentation? A. identify potential customers' needs B. form homogeneous

You are most likely to use brainstorming during which step of the six-step approach to market segmentation?

A. identify potential customers' needs

B. form homogeneous markets

C. evaluate the behavior of product-market segments

D. name possible product-market segments

E. estimate the size of each product-market segment

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