You are newly employed by Shoprite in your area as a supply chain specialist. Shoprite wants...
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You are newly employed by Shoprite in your area as a supply chain specialist. Shoprite wants to measure the impact of its customer on the business at large. Use the simple Method to calculate the Customer Lifetime Value (CVL) of Shoprite's products using the following data (Include practical examples and analysis of the final results): Total Revenue R120,000,000 Total Number of Customers Total Number of Orders Average Order Frequency (AOF) Average Customer Lifespan (ACL) 8,000,000 R2,500,000 (Total Revenue) 10 8 years You are newly employed by Shoprite in your area as a supply chain specialist. Shoprite wants to measure the impact of its customer on the business at large. Use the simple Method to calculate the Customer Lifetime Value (CVL) of Shoprite's products using the following data (Include practical examples and analysis of the final results): Total Revenue R120,000,000 Total Number of Customers Total Number of Orders Average Order Frequency (AOF) Average Customer Lifespan (ACL) 8,000,000 R2,500,000 (Total Revenue) 10 8 years
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Okay here are the steps to calculate CLV using the simple method for Shoprite 1 Total Revenue R12... View the full answer
Related Book For
Introduction To Materials Management
ISBN: 978-9386873248
8th edition
Authors: Arnold J. R. Tony, Gatewood Ann K., M. Clive Lloyd N. Chapman Stephen
Posted Date:
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