You are now a sales manager for Coca-Cola, which is engaged in the manufacture and distribution of
Question:
You are now a sales manager for Coca-Cola, which is engaged in the manufacture and distribution of flavored soda water and competes directly with Pepsi products.
1. Indicate the administrative and operational steps that you will be implementing within the first three months of taking office to bring about a management change and a surge in sales.
2. Calculate the sales forecast for the year 2019 in the simple regression method according to the following:
• Date of receiving the position of Sales Manager is the end of Dec. 2018
• Coca-Cola has been operating for 8 years in the market
• In the coming year (2019), the company plans to be spending on advertising to reach US $ 18 million.
Advertisements | Total Sales | Year |
4 | 30 | 1 |
6 | 44 | 2 |
10 | 50 | 3 |
14 | 60 | 4 |
12 | 62 | 5 |
14 | 66 | 6 |
13 | 64 | 7 |
16 | 70 | 8 |
3. Finally explain the monitoring and evaluation technique to implement the sales forecast.
Introduction to Financial Accounting
ISBN: 978-0133251036
11th edition
Authors: Charles Horngren, Gary Sundem, John Elliott, Donna Philbrick