Question: You are on a product development team for a new gum. Determine the following: 1) Who is your target and why? 2) What is the

You are on a product development team for a new gum. Determine the following:

1) Who is your target and why?

2) What is the flavor(s) and why?

3) What will the packaging be and why?

4) What will the pricing strategy be and why?

5) How can you maximize the total product offering?

The answers should be in-depth responses to the questions taking topics from the chapter and personal experience. Make sure to cite at least one outside source to support your answers. At least three sentences per question. Approximately 1 page in length worth 50 points.

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