You are preparing a recommendation report for a client on how to attract more customers for his career coaching services The client expects your report to present clear recommendations in a direct way As you outline your report, you develop these headings Use Word of Mouth Advertising and Networking Word of Mouth Advertising is Best With 20 to 30 Year Old Customers Networking Works with Customers in Mid Career Capitalize on the Services Strong Brand Develop a Marketing Campaign Around Face to Face Interactions These headings are (not effective, effective) for a direct recommendations report because (all of the headings use an indirect approach, the client will be pleased with the recommendations, not all of the headings are parallel

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Question: You are preparing a recommendation report for a client on how to attract more customers for his career coaching services. The client expects your report

You are preparing a recommendation report for a client on how to attract more customers for his career coaching services. The client expects your report to present clear recommendations in a direct way. As you outline your report, you develop these headings:

	Use Word of Mouth Advertising and Networking
	Word of Mouth Advertising is Best With 20- to 30-Year-Old Customers
	Networking Works with Customers in Mid-Career
	Capitalize on the Services Strong Brand
	Develop a Marketing Campaign Around Face-to-Face Interactions

These headings are (not effective, effective) for a direct recommendations report because (all of the headings use an indirect approach, the client will be pleased with the recommendations, not all of the headings are parallel

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