You are preparing the Poster as a pitching tool to convince investors to invest in your innovative ideas to improve the existing start-up. Please see below the essential list of elements that has to be included in your Poster. Structure 1. Introduction - Basic information on founders, location, founding year 2. Product/Service - Description of the business offering (product or service) and your innovative ideas to improve the existing businesses 3. Customer Pain/Market - Description of customer pain (needs) with market data as evidence 4. Industry - Explanation of competitive or collaborative position with industry data as evidence 5. Start-up Performance - Brief overview of company performance from last year with financial data as evidence 6. References