Question: You are requested to develop a detailed analytical report on a 'Marketing Analysis' for Apple Company The product/service MUST be available at local as well
You are requested to develop a detailed analytical report on a 'Marketing Analysis' for Apple Company The product/service MUST be available at local as well as international markets.
The report should address the following issues and requirements:
1. The nature of the product's/service's features, characteristics, and functions.
2. The market segmentation, target market and positioning statement of the product/service.
3. Develop marketing research to explore customers' feedback and product image; besides, to realize their needs, wants and preferences regarding this product/service market offerings. (at least 20 respondents required for this survey)
4. Provide the SWOT analysis of the product and its competing brands.
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