Question: You are requested to develop a detailed analytical report on a 'Marketing Analysis' about ZARA (10,000-word) The report should address the following issues and requirements:
You are requested to develop a detailed analytical report on a 'Marketing Analysis' about ZARA (10,000-word)
The report should address the following issues and requirements:
1. The nature of the product's/service's features, characteristics, and functions.
2. The markets segmentation, target market, and positioning statement of the product/service.
3. Develop marketing research to explore customers' feedback and product image; besides, to realize their needs, wants, and preferences regarding this product/service market offerings. (at least 20 respondents required for this survey) 

4. Provide the SWOT analysis of the product and its competing brands.
5. Identify the marketing strategy that this product/service adopts to compete in its business industry.
6. Explorechannel partners of your chosen product/service to make it available to the target customers.
7. Address how digital and social media enhances the promotion and marketing performance of this product/service.
8. Examine the Corporate Social Responsibility efforts adopted by the firm to maintain its position as a responsible company.
if u need any more information tell me in the comment and thank you
Maybe Male A B E H 1 Age? Gender? Do you know about the cloth brand of Zara? How did you get aware about the brand? How often do you shop at Zara? What do you like about Zara? What do you think about Zara's prices? What is your perception of Zara online shop? Do you feel Zara would benefit fro 2 18-20 Male No Through friends or parents Never nothing Expensive I do not like Zaras website No 3 18-20 Male No Online;Through friends or parents Never didn't shop there Expensive I never heard they have an online shop Maybe 4 25 or above Male Yes Through friends or parents Annually It is fashionable Average I do not like ZaraTMs website Maybe 5 18-20 Male Yes Through friends or parents Never Good customer service Expensive I do not like ZaraTMs website No 6 18-20 Female Yes Through friends or parents Annually It is fashionable Expensive I never heard they have an online shop 7 20-24 Female Yes Online Monthly It is fashionable Expensive I quite often visit and purchase on Zara online shop No 8 20-24 Yes Online Annually It is fashionable Expensive I quite often visit and purchase on Zara online shop No 9 18-20 Male No Through friends or parents Semi Annually It is fashionable Expensive I quite often visit and purchase on Zara online shop No 10 20-24 Female Yes Online;Through friends or parents Annually It is fashionable Average I quite often visit and purchase on Zara online shop Yes 11 18-20 Male Yes Online; Magazine Never It is fashionable Expensive I quite often visit and purchase on Zara online shop No 12 20-24 Female Yes Online Annually Good customer service Expensive I quite often visit and purchase on Zara online shop Maybe 13 20-24 Male Yes Online;Through friends or parents Never It is fashionable Expensive I never heard they have an online shop Yes 14 18-20 Female Yes Through friends or parents Semi Annually Good customer service Expensive I quite often visit and purchase on Zara online shop Maybe 15 20-24 Female Yes Through friends or parents Never It is fashionable Expensive I do not like ZaraTMs website Maybe 16 18-20 Yes Online Monthly Good customer service Average I do not like Zaras website No 17 20-24 Female Yes Never Plenty of products to choose from Expensive I never heard they have an online shop Maybe 18 20-24 Female Yes Shopping Never It is fashionable Expensive I never heard they have an online shop Maybe 19 20-24 Male Yes Online Monthly It is fashionable Average I never heard they have an online shop No 20 18-20 Female Yes It is fashionable Expensive I do not like Zaras website Maybe 21 18-20 Female Yes Shopping Never Good customer service Expensive I never heard they have an online shop Maybe 22 20-24 Male Yes Through friends or parents Monthly Good customer service Average I never heard they have an online shop Yes Male Online Online Never 1 Do you feel Zara would benefit from launching a Zara Interior extension range? If yes, which of the following interior styles would suit Zara if they were to launch this extension range? What do you think about Zara's services? Would you visit Zara again? Will you recommend Zara brand to others? Bad Maybe No 2 No Neutral No No 3 Maybe Modern-technology Neutral Maybe Yes 4 Maybe Traditional;Contemporary;Luxury;Modern-technology;Comfortable No 5 No Neutral NO Modern-technology Good Yes Yes 6 Maybe Contemporary 7 No Traditional;Modern-technology Neutral Maybe No 8 No Contemporary Neutral Maybe Yes Neutral Maybe NO 9 No Contemporary;Modern-technology Neutral Modern-technology Maybe Yes 10 Yes Neutral No Contemporary No Good Yes Yes 12 Maybe Contemporary;Modern-technology 13 Yes Traditional;Contemporary;Luxury Neutral Maybe Yes Good Yes Yes 14 Maybe Comfortable Neutral Maybe No 15 Maybe Good Yes 16 No Yes Luxury 17 Maybe Traditional;Luxury;Comfortable Neutral Yes Maybe Neutral 18 Maybe Modern-technology;Comfortable No Maybe Neutral Yes Luxury Yes Good Yes Yes 20 Maybe Modern-technology 21 Maybe Modern-technology Neutral Maybe No Good Contemporary Maybe Yes 22 Yes 11 No 19 NoStep by Step Solution
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