You are requested to develop a detailed report on a 'Marketing Case Analysis' for any existing product/service you have to choose from the real-life financial services industry. The chosen product/service can be available at local or international markets. The report should address the following issues and requirements

1. Address how digital and social media enhances the promotion and marketing performance of this product/service.
2. Inspect the integrated marketing mix (8 Ps) elements of this product/service.
3. Examine the code of ethics and market conduct adopted by the firm to maintain a sustainable marketing effort. For this above product, we have chosen "Dove" as our product