Course Project ILOs: A1, A2, B1, C1, D1, D2, D3, D4 You are requested to develop a detailed report on a 'Marketing Case Analysis' for any existing product/service you have to choose from the real-life financial services industry. The chosen product/service can be available at local or international markets. The report should address the following issues and requirements (Total points: 30 points) 1. The nature of the product's/service's features, characteristics and functions. 2. The market segmentation, target market and positioning statement of the product/service. 3. Identify the marketing strategy that this product/service adopts to compete in its financial services industry. 4. Explore the Customer Relationship Management (CRM) policy adopted by this product/service. 5. Address how digital and social media enhances the promotion and marketing performance of this product/service. 6. Inspect the integrated marketing mix (8 Ps) elements of this product/service. 7. Examine the code of ethics and market conduct adopted by the firm to maintain a sustainable marketing effort. Report structure (2 points) 1. Cover page: Course title and code and title, instructors name, report title, your name and student number. 2. Table of contents: A list of sections and subsections indicating which page each section begins on. 3. List of abbreviations: A list of any abbreviations, acronyms or technical terms you use in your report. This should be on a separate page in your report. 4. Introduction: Introduces the topic and its background and significance, identifies the specific problem within that topic area that you are investigating, previews the sections of the report, and defines any important terms used. 5. Body: The body section must address all the 7 required points above. 6. Conclusion: Summarizes the report's main points. There is no new information here since each idea or piece of information should already have been introduced in the body of the report. 7. Recommendations: Presents specific suggestions for action that arise from the analysis and findings of the report