You are requested to draft complete strategic plan for a hypothetical firm that is going for expansion in Saudi Arabia. The company has the following characteristics: o The company is producing technological products (such as tablets, AI devises and smart home devices). o The company is emirate that was established in 2012 and has been one of the top performers in the field. o The company has more 50 employees in UAE. o The companys customers include end users, governmental agencies and other businesses (i.e. they are operating on both B2C and B2B base).

In the strategic plan, you are requested to: 1. Analyze the firms macro and micro environment through conducting a PESTEL, Porter Five Forces analysis and industry key success factors. Then, analyze the firms internally through reviewing the key resources and capabilities the firm already has or plan to acquire. Summarize your analysis by developing a value chain analysis for the firm. 2. Develop an IFAS, EFAS and SFAS. 3. Based on the input from step 1, 2 and 3, formulate strategies for the firms expansion using the TWOS matrix. 4. Devise the phases for the implementation process of the formulated strategies. Make sure that you identify the key elements that might affect the effectiveness of the implementation process.