You are required to conduct a competitive analysis of the product your instructor has assigned and...

  

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You are required to conduct a competitive analysis of the product your instructor has assigned and four direct competitors. Use the table below to capture details on your product, its marketing mix, and how it compares to competitors. Remember to edit your work carefully to keep it accurate, brief, and precise. This competitive analysis should also identify the form of market segmentation used by each product such as mass marketing, segment marketing, niche or individual marketing as noted PRODUCT (Detail the product and its features.) PRICE (Detail the product's price versus its competitors.) PLACE (Detail specific online and offline places where the product can be purchased.) PROMOTION (List specific online and offline promotions used by the product such as websites, social media sites, sales promotions, events, sponsorships, advertising, etc.) SEGMENTATION (What market segmentation approach is being used?) MAIN PRODUCT COMPETITOR 1 COMPETITIVE ANALYSIS COMPETITOR 2 COMPETITOR 3 COMPETITOR 4 SUMMARIZE YOUR OBSERVATIONS T You are required to conduct a competitive analysis of the product your instructor has assigned and four direct competitors. Use the table below to capture details on your product, its marketing mix, and how it compares to competitors. Remember to edit your work carefully to keep it accurate, brief, and precise. This competitive analysis should also identify the form of market segmentation used by each product such as mass marketing, segment marketing, niche or individual marketing as noted PRODUCT (Detail the product and its features.) PRICE (Detail the product's price versus its competitors.) PLACE (Detail specific online and offline places where the product can be purchased.) PROMOTION (List specific online and offline promotions used by the product such as websites, social media sites, sales promotions, events, sponsorships, advertising, etc.) SEGMENTATION (What market segmentation approach is being used?) MAIN PRODUCT COMPETITOR 1 COMPETITIVE ANALYSIS COMPETITOR 2 COMPETITOR 3 COMPETITOR 4 SUMMARIZE YOUR OBSERVATIONS T

Answer rating: 100% (QA)

Main Product Nike Competitor 1 Adidas Competitor 2 Puma Competitor 3 New Balance Competitor 4 Under Armour S ummarize Your Observations PRODUCT Athlet... View the full answer