You are required to create an individual report which should cover the following requirements:

1) Select & explain your business idea which you want to launch or relaunch with respect to Digital channel.

2) Explain the challenges faced due to Covid-19 lockdowns.

3) Define your Targeting Audience

4) Conduct a competitor analysis using Audience Insight Tool.

5) Suggest your digital strategy with respect to references along with the Social Media Channels which you will use to create your digital presence.