Question: You are required to determine key objectives and to develop an advertising campaign to optimize product or service marketing performance in response to an advertising

You are required to determine key objectives and to develop an advertising campaign to optimize product or service marketing performance in response to an advertising plan. Define campaign objectives:

  • Clarify Bounce Fitness' advertising purpose and objectives from Bounce Fitness' marketing plan. Use measurable terms for the objectives for the advertising campaign.
  • How do you make sure that your campaign objectives will be feasible?
  • Discuss relevant legislation and the impact of each to Bounce Fitness' advertising campaign.

Discuss the legal and ethical considerations relating to this brief and how Bounce Fitness will manage these areas of concern.

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