Question: You are required to develop a Marketing Plan for a new product and/or service for an existing Australian business. Assuming that you are the general

You are required to develop a Marketing Plan for a new product and/or service for an existing Australian business. Assuming that you are the general manager for the company and you are preparing the marketing plan to be presented to the CEO of your business. In your demonstration, you must include the following (not least): a) Executive summary b) Marketing research c) Proposed product/service d) Target market e) Pricing f) Positioning g) SWOT analysis h) Marketing strategy i) Budget j) Conclusion and recommendation

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