You are required to develop a strategic communications plan to address the issues below for the identified organisation. You do not need to provide a budget for this plan, so you are encouraged to present an 'ideal' campaign without the constraints of a formal budget. However, you need to be mindful of how realistic your strategy is, which is a consideration in the marking criteria.

TOPIC #1: WATER CONSERVATION

In Singapore, the per capita household consumption of water has reduced from 165 litres to 141 litres of water per person per day. Despite the progress made in reducing water consumption, statistics show that showering remains the major contributor to household water consumption. You work for the Public Utilities Board, a statutory board under the Ministry of Sustainability and the Environment in Singapore. You have been asked to make a strategic communication plan aimed at promoting the water saving kit and reducing household water consumption among key stakeholders and publics.

. Here are three links to help you get started with your research:

https://www.pub.gov.sg/Pages/Request-For-Water-Saving-Kit0625-2594.aspx

• https://www.pub.gov.sg/savewater/athome

https://www.pub.gov.sg/Pages/Request-For-Water-Saving-Kit0625-2594.aspx