You are required to identify a unique problem/opportunity and develop a business model canvas around the solution being presented. The problem/opportunity should be related to a key trend in a specific industry. The report has several sections:

1. Provide a detailed description of a key trend focusing on a problem or opportunity of consumers unmet needs. You are to specifically analyse the industry(ies) that are impacted by the key trend.
2. You are next to provide a detailed novel solution to the opportunity or problem you have identified within the key trend identified in part 1 above. You should explain in detail how the novel solution differs from existing offerings and from potential competitors. A novel solution is defined here as something that is new and innovative and can be an international solution (i.e. sold in a different country) if necessary.
3. A key focus of the Initial Idea Report is to concentrate on the customer. Here you provide a comprehensive explanation of your target customer using one of the following: Value Proposition Canvas (VPC) OR Persona OR Empathy map. You should provide some narrative explaining the content contained within the VPC OR the Persona OR Empathy map.
4. Lastly, you are to provide a completed business model canvas (with between 3-5 dot points for each pillar). A brief narrative is to be provided that provides a synopsis of the nine pillars of the BMC.
5. Introduction