You are required to pick a cause and write a digital marketing plan. Imagine your company, task you to write a digital marketing plan for a cause that they (you) choose to associate with and your job is to write a written report. Within that report you are to explain your strategy with justifications and examples. Think of yourself preparing a marketing proposal that you are presenting to your company and why your marketing plan will be successful to implement.

Provide summary of your social cause. Write about the history, why it is an issue, and current state of the cause.

Marketing strategy:

In this section of your report, you will explain your marketing strategy with justification You will likely have more than one strategy You will need to explain how you will promote the cause online You will need to explain how you will educate people about the cause online with examples You will need to explain how you will generate donations online with examples. Examples are, ad designs, explanation of which platforms you will use to promote. This part you can be creative as you want. You can create website template showing content you will use You are required to apply course materials into your report and do not write this report in essay format. This isn't an essay You can use words like "I recommend or its recommended that" you can use 3rd person or 1st person voice when writing report. Your report is to persuade your company why your digital marketing plan will be able to achieve the desired results. Explain the control and feedback mechanism of your digital marketing plan Apply concepts from the course for example, social media strategy, customer experience, content marketing, paid advertising, mobile marketing, conversion etc. The report should be no more than 10 pages excluding cover page and appendix Report outline: Cover page, introduction, marketing strategy, control and feedback