Question: You are responsible for developing a promotional strategy for a new business that is a combination shoe store and bar. Specifically, you are to answer

You are responsible for developing a promotional strategy for a new business that is a combination shoe store and bar. Specifically, you are to answer the questions below.

1. Target market

2. Name of the business

3. Describe in detail the business

4. Develop the promotional strategy - what is the central message of the promotional plan, identify three promotional tools you will use to reach your target market and explain why you have chosen those tools, explain how you will integrate all the promotional tools so as to deliver one consistent message.

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