Question: You are running a small e - commerce store and contemplating whether to invest in advertising. Why is advertising considered a crucial part of the

You are running a small e

-

commerce store and contemplating whether to invest in advertising. Why is advertising considered a crucial part of the promotion mix despite its high costs?

Advertising ensures personalized communication.

Advertising guarantees a viral effect.

Advertising assists in consumer awareness.

Advertising costs are generally low.

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