Question: (You are tasked to propose a marketing plan for a campaign to introduce a new line of pet insurance introduced by a leading insurance company

(You are tasked to propose a marketing plan for a campaign to introduce a new line of pet insurance introduced by a leading insurance company in Malaysia).

A) . (Discuss product (service) line strategy for the introduction of the product (service). Give specific example of the strategy that you suggested).

B) (Identify two incentives that can be provided to increase sales efforts by the insurance representatives (agents) of the company. Give specific examples for each suggestion that you give).

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