The store is set to open at the start of the new year (with a Grand Opening scheduled to be held on February 1) You have the following information Medium Costs Production Time Special Notes Television 6pm 10pm $750 10pm 2am $500 2am 6am $150 6am 10am $350 10am 2pm $350 2pm 6pm $400 4 weeks for professional shooting and editing Each occurrence represents a 1 time, 30 second advertisement cost Radio 6pm 10pm $225 10pm 2am $100 2am 6am $25 6am 10am $250 10am 2pm $200 2pm 6pm $275 1 week for recording and editing Each occurrence represents a 1 time, 30 second advertisement cost Yellow Pages 1,500 Takes 3 weeks for next edition to be released Advertisement will run for 6 months (until new edition comes out) Direct Mail $4,000 for 5,000 households Takes 2 weeks for distribution Only sold in bulk mailing sets of 5,000 households (approximately the number of individuals in a ZIP Code) Online Banner on local media website (WTOL, Toledo Blade, News Messenger, etc ) $5,000 Can be displayed in one week Featured location on the website to run consistently for one month Newspaper Classified $450 Instantly ready to run 3 line classified to run for one 7 day week Local Fremont magazine $750 Will appear in next monthly issue page advertisement You have $10,000 to spend on advertising to attract the public to your store for its February 1 Grand Opening Discuss how you would spend your advertising budget and why chose your particular strategy Please be as specific as possible about discussing how you allocated your budget (e g , if you chose television, discuss which channels would be appropriate for target marketing and why you felt TV would be worthy of your money)

Question: The store is set to open at the start of the new year (with a Grand Opening scheduled to be held on February 1). You

The store is set to open at the start of the new year (with a Grand Opening scheduled to be held on February 1). You have the following information:

Medium	Costs	Production Time	Special Notes
Television	6pm-10pm= $750 10pm-2am=$500 2am-6am=$150 6am-10am=$350 10am-2pm=$350 2pm-6pm=$400	4 weeks for professional shooting and editing	Each occurrence represents a 1-time, 30-second advertisement cost
Radio	6pm-10pm=$225 10pm-2am=$100 2am-6am=$25 6am-10am=$250 10am-2pm=$200 2pm-6pm=$275	1 week for recording and editing	Each occurrence represents a 1-time, 30-second advertisement cost
Yellow Pages	1,500	Takes 3 weeks for next edition to be released	Advertisement will run for 6 months (until new edition comes out)
Direct Mail	$4,000 for 5,000 households	Takes 2 weeks for distribution	Only sold in bulk mailing sets of 5,000 households (approximately the number of individuals in a ZIP Code)
Online Banner on local media website (WTOL, Toledo Blade, News Messenger, etc.)	$5,000	Can be displayed in one week	Featured location on the website to run consistently for one month
Newspaper Classified	$450	Instantly ready to run	3-line classified to run for one 7-day week
Local Fremont magazine	$750	Will appear in next monthly issue	page advertisement

You have $10,000 to spend on advertising to attract the public to your store for its February 1 "Grand Opening". Discuss how you would spend your advertising budget and why chose your particular strategy. Please be as specific as possible about discussing how you allocated your budget (e.g., if you chose television, discuss which channels would be appropriate for target marketing and why you felt TV would be worthy of your money).

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