You are the Assistant Sales Manager for a medium-sized electronics company based in India. Your product range encompasses remote controlled toys and interactive electronic games; you also offer electronic accessories for toys and games. As is well known, India is a significant exporter of electonic goods worldwide and your company has leveraged this reputation to its advantage. Your major export markets are Western European countries, such as Germany, France, Spain, Portugal and Italy. Prior to the pandemic, your Compound Annual Growth Rate (CAGR) of sales exports was in the vicinty of 6.5 %. However, the pandemic has led to a drastic reduction in Western European demand due to falling incomes. Your manager has asked your team to target alternative markets in Africa and Latin America. This is very challenging as you have no prior history in these markets. Prepare a detailed SALES PRESENTATION for a prospective client in Brazil. The presentation should cover all points where the prospect may raise objections or seek more information. Follow the LAARC model used in professional selling as a guide.

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